Windows Personalized Offers and Tailored Experiences
Personalized offers and older tailored-experience controls concern how information is used for suggestions and offers. Do not confuse that choice with all diagnostic sharing or with an ad-blocking feature.
On this page
Allow for renamed controls
Microsoft describes Tailored experiences being replaced by Personalized offers on newer Windows versions. General may also appear as Recommendations & offers. Search Settings by the current feature name and read the text on your build instead of applying an old screenshot literally.
Make two separate decisions
- Decide whether you want personalized tips, suggestions, or offers, and record the related preference.
- Review the optional diagnostic-data choice separately; do not assume the first decision changes the second.
- Change one control, reopen its page, and record the retained value.
- Review browser, shopping, and account personalization in those products separately.
Measure the right outcome
An occasional recommendation is not automatically evidence that a diagnostic preference reverted. Windows and third-party apps can have different recommendation mechanisms. Keep the test specific to the setting whose description you changed, and do not promise that all advertisements will disappear.
Questions and answers
Are personalized offers and optional diagnostics the same switch?
No. Review the relevant controls separately rather than assuming a single preference covers both.
Why does my guide say Tailored experiences but Settings says Personalized offers?
Microsoft has changed the terminology on newer releases; use the current description on your device.